Video productions are one of the most powerful forms of communications and a proven sales tool. As a consumer you already know the power of video. And you’re not alone. In a 2011 survey, e-commerce consultants, The e-tailing Group, interviewed 1,039 participants about their video habits. Among their findings:
Getting more business for your CNC shop is a lot easier if you let potential customers know who you are, remind past customers you’re still around, and make current customers aware of all of your capabilities. Hopefully you’re doing this through personal contacts, email marketing, and inbound marketing using blogs and your Web site.
A CNC shop owner recently lamented that the machining business is a perfect example of “feast or famine.” It’s true that shop owners have a tendency to actively look for new jobs only when the pipeline is emptying. Otherwise they’re focused on getting work out the door as efficiently and cost-effectively as possible.
Although social media, online advertising and other digital promotional tools get star treatment these days, it’s a fact that email is still the most widely used business communications vehicle. As such, email is also one of the most accessible and cost-effective ways to get more CNC machine shop business.